Marketplace Europe

Episode 01

In Marketplace Europe this week it's all about innovation, innovation, innovation. In our Facetime segment, Fred Pleitgen, takes to the track with the CEO of Adidas, Herbert Hainer, who talks about the importance of constantly diversifying and tailoring marketing strategy to consumer needs. Juliet Mann visits a Carrefour supermarket in Paris with the Head of Western Europe for Heineken, Didier Debrosse, who explains how Europe's largest brewer has had to innovate to appeal to a new, cash poor, consumer.