Spirit Of
SHOW #10
The Spirit of … Innovation
Innovation traditionally means the creation of new ideas. But globalization is changing the face of the workplace and is throwing up fresh challenges for leaders. So a new kind of innovation is being born, it's called collaborative innovation. In this edition of The Spirit, we showcase the thoughts of influential business leaders such as Bill Gates and Michael Dell, we'll also take a look at a number of pioneers of this new form of innovation.
The show starts with a profile of Benjamin Zander, Conductor of the Boston Philharmonic Orchestra and a motivational thinker who explains how the discipline of music can help foster creativity in a business environment. According to Zander, "The moment a firmly-held assumption is out of the window, then innovation has a chance to flower."
We then concentrate on the new movement of collaborators and examine the unlikely alliances designed to make a difference to the planet as well as the bottom-line. One example is Bobby Shriver, the co-founder of the Red campaign, an alliance between a credit card company, fashion brands and the U2 singer Bono. Red's ambition is to create a global fund to fight AIDS and HIV in Africa. Shriver tells CNN, "We're trying to build a gang of companies who are great branders, who want to eliminate this terrible, ugly little virus."
| 
