Spirit Of

EPISODE 6

THE SPIRIT OF DESIGN

Whether it be household objects, the cars we drive or the landscape we are surrounded by, design impacts on every aspect of our lives.

In October Becky Anderson travels to design-obsessed Italy to look at one of the most iconic products to come out of that country – Fiat’s Cinquecento. Becky interviews Fiat brand CEO Luca De Meo and Fiat chief designer, Roberto Giolito.

This year the much loved car celebrates its 50th anniversary. Using the Lingotto in Turin – the building immortalised in The Italian Job – as a backdrop Becky talks to the people who have been given the responsibility of making sure that the car retains its iconic reputation.

After that we travel to Milan where the Triennalle – the world famous design show - is taking place. While in Milan we talk to fashion designer Giorgio Armani – who helped choose the latest design for the Cinquecento.

Back in London we hear from experts as varied at Terence Conran and Stephen Bayley about their love of design and, in particular, their love of the Cinquecento.